The Credit Union Christmas Pageant is owned and managed by Events South Australia (the events division of the South Australian Tourism Commission) on behalf of the South Australian Government. Events South Australia has a strong record for managing, sponsoring and hosting world class, international standard events. These events generate substantial economic impact, television broadcast opportunities and social benefits for South Australia.
Naming rights sponsors
Since 1996 the Credit Union Christmas Pageant has been proudly sponsored by leading South Australian credit unions; People's Choice (formerly Savings & Loans and Australian Central), Beyond Bank Australia (formerly Community CPS Australia), Credit Union SA and Police Credit Union. Credit unions are community-focused and member-owned financial institutions with strong family values so their sponsorship of the event is the perfect match. The credit unions are also conscious of the importance of ensuring the longevity of this precious tradition.