Rundle Mall Management Authority joins the Pageant family

25 September 2014

The Credit Union Christmas Pageant will partner with the Rundle Mall Management Authority for the first time this year, bringing Christmas cheer to the Mall on Pageant day and beyond.

Hitaf Rasheed, General Manager, Events South Australia, announced the new partnership today and said it was a great opportunity for the event and Rundle Mall to work together more closely.

“The Credit Union Christmas Pageant is looking forward to further developing this sponsorship and working relationship with Rundle Mall, to extend the life of the Pageant beyond just the event itself to create a greater Christmas atmosphere in the shopping district,” Ms Rasheed said.

“The traditional event launch where new floats are unveiled will now be held in Rundle Mall as part of the partnership, making it accessible to the wider public for the first time.”

Rundle Mall Management Authority CEO Ian Darbyshire said traders in the Rundle Mall precinct were looking forward to spreading Pageant magic on Pageant day and beyond.

“We are looking forward to working with the Credit Union Christmas Pageant over the coming months and making the event launch the first formal activity to take place under the newly refurbished Gawler Place Canopy,” Mr Darbyshire said.

The event launch will be held in the city and the public are encouraged to attend:

What: 2014 Credit Union Christmas Pageant Event Launch:
Two new floats to be revealed

When: Wednesday 1 October 2014 @ 10.45am
Free school holiday activities from 11:30am – 2:30pm

Where: Gawler Place Canopy, Rundle Mall
Rundle Mall Management Authority
The 2014 Credit Union Christmas Pageant will be held on Saturday 8 November at 9.30am. Visit and for more information.

The Credit Union Christmas Pageant is owned and managed by the South Australian Tourism Commission on behalf of the South Australian Government and sponsored by four leading credit unions – People’s Choice Credit Union, Beyond Bank Australia, Credit Union SA and Police Credit Union.
Sing along with me