Pageant magic returns to Adelaide

6 November 2014

More than 300,000 people will fill the streets of Adelaide on Saturday for the world’s biggest parade, the Credit Union Christmas Pageant.

In its 82nd year, the Pageant will feature three new floats - Billy Bulldozer, Look What Toad got for Christmas, and Snow Dome – along with 250 clowns, 17 bands, 10 dance groups, one DJ and three choirs.

Tourism Minister Leon Bignell said the Pageant is the world’s biggest event of its kind, and is increasingly becoming known and loved around the country.

“This is a great local tradition which heralds the start of the Christmas season,” he said.

“This year’s theme is Share the Pageant with Someone they Love, and we’ll be welcoming special guests from across Australia who have won a trip to Adelaide to enjoy the event with friends and family members.”

Minister Bignell said he’s keen for the Pageant to be recognised as a major national event.

“The rest of Australia should have the joy of experiencing the Credit Union Christmas Pageant, and for the first time this year TV viewers around the country will be able to watch the Pageant live through or the 9jumpin mobile phone app.

The Credit Union Christmas Pageant will start at 9.30 Saturday morning on the corner of King William Street and South Terrace. It will take a slightly different route this year, once again passing the Hilton Adelaide and returning to Grenfell Street.

The full Pageant route can be found at:

Channel 9’s coverage of the event starts at 10.30am.

Minister Bignell said everyone attending the Pageant is encouraged to leave the sleigh at home and use a bus, tram or train to travel to the city.

“Extra bus, tram and train services will operate throughout the metropolitan area on Saturday morning to get families to the Pageant with plenty of time to spare,” he said.

“Trams will run every six minutes from 7.00am, with all trams terminating at South Terrace until the Pageant has finished. Trams will operate between the Entertainment Centre and the Adelaide Railway Station.

“Extra buses and trains will also operate to cater for the increased demand. With such a large crowd expected, people attending the Pageant should explore all their transport options, plan their travel, and allow plenty of time to get to and from the city.”

Accompanied children under five years of age travel free at all times. Primary and secondary students can travel to the Pageant from as little as $1.12 using a Metrocard, while the adult fare is $3.39 using a Metrocard. Senior Card holders travel free.

The Credit Union Christmas Pageant is owned and managed by the South Australian Tourism Commission on behalf of the South Australian Government, and is sponsored by People’s Choice Credit Union, Beyond Bank Australia, Credit Union SA and Police Credit Union.

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